in the movie The Book of Eli, where he is a lone hero in an apocalyptic world, protecting a sacred book. The Oakley Inmate was introduced in 2008, and as most Oakley's consists of only the most high-tech materials and lenses, they create one of the most lightweight, clear and protective pair of specs on the market. Part of the Oakley Lifestyle collection, it's a trendy frame that is ideal for sports or casual wear...or for an active career in an apocalyptic world.
Long gone are the days when glasses were associated with nerds. Everywhere we turn, people can be seen wearing thick-rimmed, oversized, plastic geek-style glasses. The stigma historically associated with wearing glasses has now disappeared, and glasses are becoming more acceptable than they have ever been. Madonna, our favorite style icon is often spotted wearing the latest in Buddy Holly style glasses and Madonna’s daughter, Lourdes is following her mum’s lead by donning the same specs. On the streets of LA, young Hollywood actresses, Kirsten Dunst and Ashle
y Olsen make these overbearing specs look sexy. Perhaps the ever so popular Harry Potter inspired the latest fashion trend? The media always plays an important part in changing trends and fashion designers like Michael Kors and Balenciaga have been featuring models wearing huge square glasses on the catwalk. Over the last couple of years, there has been a huge influx of catwalk models sporting the new trend and fashion magazines like GQ, Vogue and Elle have also been filled with models wearing Prada, Tom Ford and Oliver Peoples’ geek-style glasses. It doesn’t matter if they are round or square, as long as they are outrageously oversize, they are in. Thankfully, for those who used to get teased as a kid for wearing glasses, can now get their revenge by wearing the hippest specs of them all. 
Since acquiring effortless world fame the socialite has put her status to good use by building up an empire comprised of self-entitled perfumes, accessories, hair extensions, nightclubs, and has even gone as far as to launch her very own clothing line for dogs! The one thing that isn’t laughable about the persona of one of the world’s most famous blondes is her sense of style. Paris Hilton is a living breathing clothes horse with a stellar power that causes everything she wears to turn to designer gold, which includes Dsquared’s 0015, taken from the brand’s debut 2009 eyewear collection. Many have already said that the launch of the label’s first ever eyewear collection couldn’t have come at a worse time, considering the world’s current economic crisis, however that hasn’t prevented our customers and numerous celebs from clambering to get their manicured mits on what’s fast become this summer’s must-have accessory. To us, the so far promising sales of Dsquared eyewear, in what has been called the toughest economic crisis since the Great Depression, proves just how well the Dsquared sunglasses are being perceived by the fashion public.
TAG Heuer - a brand best known for its luxury watches - has jumped in the eyewear market and teamed up with Kimi to create a special edition line of sunglasses designed by the F1 champ himself. Kimi's TAG Heuer Speedway sunglasses were designed by Kimi for his own personal use and are constructed with a titanium-alloy frame and shock-resistant, scratch-resistant polycarbonate lenses that are optionally polarized to keep away unwanted glare. Black or red elastomere tips at the end are emblazoned with the "Speedway" logo and Kimi's name appears on both the arms and the lens corner. Of course, the glasses also offer full UV-A and UV-B protection and are lightweight and comfortable. TAG Heuer says it is only offering the glasses in limited quantities and for a limited time, so if these appeal to you, acting fast will be your best bet. Though, if you're a Lewis fan, we probably wouldn't bother.
Designer brand "Dsquared2" have teamed up with the Marcolin Group, one of the global leaders in the eyewear industry. Created by Canadian twin brothers Dean and Dan Caten, Dsquared2 have signed a 5-year licensing agreement, renewable for another 5 years, inconsistent with Marcolin's Fashion & Luxury division portfolio. The agreement marks Dsquared2's debut in the eyewear market. Having recently launched the new Sunglass collection in early 2009, it will be followed by prescription frames later this year. With distribution being selective and focused in specific accounts and department stores worldwide, as well as Dsquared2 retail stores, Ellis and Killpartrick, Bristol are very happy to be the only current stockist in the South West! 
Dsquared2 Eyewear has been positioned in the high-end segment of the market offering styles for both men and women with the product focusing on detail and use of innovative materials, which is distinguishing for Dsquared2 within the international fashion industry. Dsquared2 first launched in 1994 with its first men's collection, followed by their female designs in 2003 and the Dsquared2 philosophy is founded on an intelligent mix of the American dream and refined Italian tailoring, together with attention to details. An ironic and provocative image are the foundation of the Dsquared2 philosophy.
Oakley released its anticipated Jawbone sunglasses worldwide to coincide with their debut on riders at the 2009 Tour de France.
Ray-ban have always been a staple for any sunglass wearer since the 1930's and we're now seeing a huge revival in the classic styles. With the launch of Ray-Ban's new "Colorize" they have re-vamped the old Aviator, Wayfarer and Clubmaster styles of the 40's, 50's and 60's to incorporate awesome new colour combinations. They have already been seen on the likes of Lily Allen, Lady Gaga, Girls Aloud and the boys from Gossip Girl. 
